We focus our efforts on sharing insights and developing programs and resources for our retail, health and wellness, school food service, and industry partners. Our goal is to maximize checkoff dollars’ impact by working with and through our partners to share information and real-time experiences that showcase how dairy products resonate with today’s consumer: responsibly produced, nutrient-rich, locally driven, and offer real enjoyment.
Midwest Dairy is committed to our vision of bringing dairy to life and our mission of giving consumers an excellent dairy experience and is funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas, and eastern Oklahoma. As part of the national dairy checkoff, we also focus on dairy promotion, nutrition education, and research.