We focus our efforts on sharing insights and developing programs and resources for our retail, health and wellness, school food service and industry partners. Our goal is to maximize our impact by working with and through our partners to share information and real-time experiences that showcase how dairy products resonate with today’s consumer: responsibly produced, nutrient-rich, locally driven and offers real enjoyment.
We are committed to our vision of bringing dairy to life and our mission of giving consumers an excellent dairy experience, and are funded by farmers across a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. As part of the national dairy checkoff, we focus on dairy promotion, nutrition education and research, and are committed to child health and wellness through our collaborative program, Fuel Up to Play 60.